Milestone reflects a shared commitment to safer, stronger workplaces across Manitoba’s sales and service industries.
Winnipeg, Manitoba – The Sales and Service Safety Association (S2SA) proudly recognizes Mercedes-Benz Winnipeg as the 100th company to achieve SAFE Work Certification. This achievement represents a major milestone in Manitoba’s journey toward building safer, healthier workplaces and reflects Mercedes’ strong commitment to employee well-being and continuous improvement.
At Mercedes-Benz Winnipeg, excellence extends beyond the vehicles we sell; it defines how we work, lead, and care for one another. Since opening in the early 2000s, the dealership has set the standard for premium service across Manitoba, built on a foundation of trust, precision, and people.
Pursuing SAFE Work Certification was a natural evolution of that commitment. Just as Mercedes-Benz sets benchmarks for craftsmanship and performance, the dealership believes its workplace should reflect the same level of care. The certification process enhanced communication, strengthened consistency, and deepened the team’s shared dedication to safety in every aspect of operations.
Achieving SAFE Work Certification
In Jennifer’s words
“Achieving SAFE Work Certification was about more than compliance; it was about ensuring our culture of excellence extends to the well-being of our people. “Our team came together with one shared goal: to create an environment where everyone feels valued, protected, and proud to be part of Mercedes-Benz Winnipeg.”
From the showroom to the service bays and collision centre, safety is now an integral part of the Mercedes-Benz Winnipeg experience, another way the dealership delivers the exceptional quality and care its people and customers deserve.
S2SA supported Mercedes-Benz Winnipeg through every stage of the certification journey, from training and safety program development to internal auditing and continuous improvement planning. The certification not only helps reduce workplace incidents but also provides long-term benefits such as lower WCB premiums, greater employee confidence, and a stronger organizational culture.
– Jennifer Coyle, Human Resources Generalist at Mercedes-Benz Winnipeg.
S2SA supported Mercedes-Benz Winnipeg through every stage of the certification journey, from training and safety program development to internal auditing and continuous improvement planning. The certification not only helps reduce workplace incidents but also provides long-term benefits such as lower WCB premiums, greater employee confidence, and a stronger organizational culture.
“Reaching our 100th certified company is a proud moment for everyone at S2SA,” said Lee Rosenberg, Safety Program Director at S2SA. “It’s proof that when businesses commit to doing safety right, real change follows. Mercedes-Benz Winnipeg has shown that leadership and teamwork can turn safety from a requirement into a shared value.”
Since launching the SAFE Work Certification program, S2SA has guided businesses across Manitoba’s sales and service sectors, from auto dealerships to heavy equipment service and rental, in building safer and more productive workplaces. The milestone with Mercedes-Benz Winnipeg underscores the growing number of organizations recognizing safety as both a moral and strategic priority.
As S2SA continues to support companies on their certification journeys, the goal remains the same: to simplify safety and integrate it into everyday operations across Manitoba’s sales and service industries.
